
Overview of Dispatching Software
02/02/2024 - Updated
Understanding Dispatching Software
Dispatching software has revolutionized the trucking industry, transforming how carriers manage operations, track loads, communicate with drivers, and optimize routes. Modern Transportation Management Systems (TMS) integrate multiple functions into one platform, enabling dispatchers to work more efficiently and make data-driven decisions. This comprehensive guide explores the landscape of dispatching software and how to choose the right solution for your operation.
What is Dispatching Software?
Definition:
Dispatching Software (TMS - Transportation Management System):
- Centralized platform for managing trucking operations
- Automates dispatching, routing, tracking, and communication
- Integrates with other systems (ELD, accounting, load boards)
- Provides real-time visibility into fleet operations
Core Functions:
Operational:
- ✅ Load assignment and dispatch
- ✅ Route planning and optimization
- ✅ Real-time GPS tracking
- ✅ Driver communication
- ✅ Document management (BOL, POD, RC)
Administrative:
- ✅ Billing and invoicing
- ✅ Customer management (CRM)
- ✅ Carrier qualification and compliance
- ✅ Reporting and analytics
- ✅ Integration with accounting systems
Compliance:
- ✅ ELD integration (HOS monitoring)
- ✅ Driver qualification file management
- ✅ IFTA reporting
- ✅ DOT compliance tracking
Types of Dispatching Software
1. All-in-One TMS (Transportation Management System)
What It Is:
- Complete platform covering all aspects of trucking operations
- From load booking to invoicing to compliance
Features:
- Load management
- Dispatch and routing
- ELD integration
- Document management
- Billing and accounting
- Reporting and analytics
- Customer portal
Examples:
- McLeod LoadMaster - Industry standard for mid-large fleets
- Tailwind TMS - Modern cloud-based solution
- Axon - Comprehensive fleet management
- TMW Systems - Enterprise-level TMS
Best For:
- Mid to large carriers (10+ trucks)
- Operations seeking single integrated platform
- Companies wanting to eliminate multiple systems
Cost:
- $50-$200+ per truck per month
- Implementation fees: $5,000-$50,000+
2. Cloud-Based Dispatch Platforms
What It Is:
- Web-based software accessible from anywhere
- No local servers required
- Automatic updates and backups
Advantages:
- ✅ Access from any device (computer, tablet, phone)
- ✅ Lower upfront costs
- ✅ Automatic software updates
- ✅ Scalable (add users/trucks easily)
- ✅ Disaster recovery built-in
Examples:
- Rose Rocket - Modern, user-friendly interface
- Samsara - Strong in telematics integration
- KeepTruckin (Motive) - ELD + TMS combo
- Truckbase - For owner-operators and small fleets
Best For:
- Small to mid-size fleets
- Remote/distributed teams
- Companies wanting flexibility
- Startups and growth-phase carriers
Cost:
- $20-$100 per truck per month
- Minimal setup fees
3. Owner-Operator Specific Software
What It Is:
- Simplified dispatch tools for 1-10 truck operations
- Essential features without enterprise complexity
Features:
- Load searching (load board integration)
- Basic dispatching
- Simple invoicing
- Expense tracking
- IFTA reporting
Examples:
- TruckLogics - Popular for small fleets
- ProTransport - Owner-operator focused
- Rigbooks - Simple and affordable
- AxleHire - Delivery-focused
Best For:
- Owner-operators (1-3 trucks)
- Small family fleets
- Budget-conscious operations
Cost:
- $20-$50 per month (flat rate)
- Often per-user pricing
4. Broker-Focused TMS
What It Is:
- Designed for freight brokers, not carriers
- Emphasizes carrier sourcing and load posting
Features:
- Load posting to multiple boards
- Carrier search and qualification
- Rate negotiation tools
- Carrier payment management
- Customer relationship management
Examples:
- Turvo - Collaborative TMS
- Ascend TMS - Broker-focused
- MercuryGate - Enterprise brokerage
- 3PL System - For 3PLs and brokers
Note: Carriers typically don't use these, but understanding them helps when working with brokers.
Key Features to Look For
1. Dispatch Management:
Load Assignment:
- Drag-and-drop load to driver
- Automated load matching based on driver location/hours
- Load board integration (DAT, Truckstop, 123Loadboard)
Schedule Management:
- Calendar view of pickups and deliveries
- Conflict detection (double-booking prevention)
- Time zone management
Driver Communication:
- Push notifications to driver app
- Two-way messaging
- Load details sent electronically
2. Route Planning and Optimization:
Automated Routing:
- Multi-stop route optimization
- Fuel-efficient routing
- HOS-compliant routing (doesn't exceed driver hours)
- Real-time traffic integration
Manual Override:
- Dispatcher can modify routes
- Add preferred routes or avoid certain roads
- Account for driver preferences
Cost Calculation:
- Fuel cost estimation
- Toll calculation
- Time estimation
- Profitability analysis per load
3. Real-Time Tracking:
GPS Integration:
- Live truck location on map
- Geofencing (alerts when entering/leaving areas)
- Route deviation alerts
Status Updates:
- En route to pickup
- At shipper
- Loaded and departed
- En route to delivery
- Delivered
Visibility:
- Customer portal (shippers can track their loads)
- Automated status updates via email/text
- ETA calculations
4. Document Management:
Digital Documents:
- Rate confirmations (RC)
- Bills of Lading (BOL)
- Proof of Delivery (POD)
- Invoices
- Driver qualification files
- Vehicle maintenance records
Features:
- Upload via mobile app (driver scans with phone)
- OCR (Optical Character Recognition) - automatic data extraction
- Cloud storage
- Search and retrieval
- Integration with accounting
5. ELD Integration:
Why It Matters:
- HOS compliance monitoring
- Real-time hours available
- Violation alerts
- Automated IFTA tracking
Common Integrations:
- KeepTruckin (Motive)
- Samsara
- Omnitracs
- Geotab
- Rand McNally
Data Flow:
- ELD → TMS: Hours available, location, miles
- TMS → ELD: Load assignment, dispatch info
6. Billing and Invoicing:
Automated Invoicing:
- Generate invoices from completed loads
- Attach supporting documents (RC, BOL, POD)
- Email directly to customers
Factoring Integration:
- Submit invoices to factoring company
- Track payment status
- Automated funding notifications
Accounting Integration:
- QuickBooks
- Xero
- Sage
- Custom accounting systems
7. Reporting and Analytics:
Operational Reports:
- Loads per day/week/month
- Revenue per truck
- Revenue per lane
- On-time delivery percentage
- Deadhead miles analysis
Financial Reports:
- Profit and loss by truck/driver
- Revenue by customer
- Expense tracking
- Cash flow projections
Compliance Reports:
- IFTA quarterly reports
- HOS violations
- Vehicle inspection due dates
- Driver medical card expirations
Choosing the Right Dispatching Software
Step 1: Assess Your Needs
Fleet Size:
- 1-5 trucks: Owner-operator software (TruckLogics, ProTransport)
- 6-25 trucks: Cloud-based TMS (Rose Rocket, Truckbase)
- 25+ trucks: Full TMS (McLeod, Axon, TMW)
Operational Complexity:
- Simple: Point A to B loads
- Moderate: Multi-stop routes, various equipment types
- Complex: Dedicated lanes, multi-modal, LTL consolidation
Budget:
- Under $500/month: Basic owner-operator tools
- $500-$5,000/month: Mid-tier cloud TMS
- $5,000+/month: Enterprise TMS with full features
Step 2: Must-Have vs. Nice-to-Have Features
Must-Have (Non-Negotiable):
- ✅ Load dispatching
- ✅ Driver communication
- ✅ GPS tracking
- ✅ ELD integration
- ✅ Invoicing
- ✅ Mobile app for drivers
Nice-to-Have (Enhancing):
- Route optimization
- Customer portal
- Advanced analytics
- API integrations
- Automated load matching
- Predictive maintenance
Step 3: Integration Requirements
Existing Systems:
- Accounting software (QuickBooks, Xero)
- ELD provider
- Factoring company
- Load boards
- Fuel card programs
Verify:
- Does TMS integrate with your current systems?
- Is integration native or requires third-party middleware?
- Are there additional costs for integrations?
Step 4: Evaluate Vendors
Request Demos:
- Schedule demos with 3-5 vendors
- Bring your actual data/scenarios
- Test with your team (dispatchers, drivers, office staff)
Ask Critical Questions:
- Implementation: How long? What's required from us?
- Training: Included? Ongoing support?
- Data Migration: Will you help move our data?
- Customization: Can we customize workflows?
- Support: Hours? Phone/email/chat? Response time SLA?
- Pricing: Hidden fees? Price increases? Contract length?
- Scalability: Easy to add trucks/users?
Step 5: Trial Period
Free Trials:
- Most vendors offer 14-30 day free trials
- Test with REAL operations (not just demo data)
- Involve actual users (dispatchers, drivers)
Evaluation Criteria:
- Ease of use: Can team learn quickly?
- Performance: Fast? Reliable?
- Mobile app: Do drivers like it?
- Support: How responsive during trial?
- Value: Does it solve our problems?
Implementation Best Practices
Phase 1: Planning (2-4 weeks)
1. Project Team:
- Project manager
- Dispatcher representative
- Driver representative
- IT/tech person
- Accounting
2. Data Preparation:
- Clean up existing data
- Customer list
- Driver information
- Truck/trailer details
- Historical load data (if migrating)
3. Process Mapping:
- Document current workflows
- Identify what needs to change
- Plan new processes with software
Phase 2: Setup (2-4 weeks)
1. System Configuration:
- Company information
- User accounts and permissions
- Equipment setup (trucks, trailers)
- Customer and carrier profiles
- Rate tables
2. Integrations:
- Connect ELD
- Connect accounting
- Connect load boards
- Connect factoring
- Test data flow
3. Customization:
- Custom fields
- Workflow automation
- Report templates
- Email notifications
Phase 3: Training (1-2 weeks)
1. Dispatcher Training:
- Creating loads
- Dispatching drivers
- Tracking shipments
- Managing documents
- Running reports
2. Driver Training:
- Mobile app installation
- Accepting loads
- Updating status
- Uploading documents
- Messaging dispatch
3. Office Staff Training:
- Invoicing
- Customer service
- Reporting
- Troubleshooting
Phase 4: Go-Live (1 week)
Soft Launch:
- Start with 1-2 trucks
- Work out kinks before full rollout
- Keep old system as backup
Full Launch:
- Move all operations to new system
- Monitor closely for first week
- Daily check-ins with team
Post-Launch:
- Weekly review meetings (first month)
- Address issues immediately
- Collect user feedback
- Optimize workflows
Common Mistakes to Avoid
❌ Mistake #1: Choosing Based on Price Alone
Problem:
- Cheapest option lacks critical features
- Hidden costs not discovered until later
- Poor support leads to lost revenue
Solution:
- ✅ Calculate total cost of ownership (TCO)
- ✅ Consider lost revenue from downtime
- ✅ Value of time saved vs. cost
❌ Mistake #2: Not Involving End Users
Problem:
- Dispatchers hate the interface
- Drivers can't figure out mobile app
- Low adoption, wasted investment
Solution:
- ✅ Include dispatchers in evaluation
- ✅ Test driver app with actual drivers
- ✅ Get buy-in before purchasing
❌ Mistake #3: Underestimating Implementation Time
Problem:
- Vendor says "2 weeks," actually takes 3 months
- Operations disrupted
- Team frustrated
Solution:
- ✅ Add 50% buffer to vendor timeline
- ✅ Allocate dedicated resources
- ✅ Plan for learning curve
❌ Mistake #4: Skipping Data Migration
Problem:
- Starting from scratch loses historical data
- Can't analyze trends
- Customer history lost
Solution:
- ✅ Plan data migration strategy
- ✅ Hire vendor or consultant if needed
- ✅ Validate migrated data
ROI of Dispatching Software
Time Savings:
Before Software (Manual):
- Load entry: 10 min/load
- Driver communication: 15 min/load
- Tracking/updates: 10 min/load
- Invoicing: 20 min/load
- Total: 55 min/load
With Software:
- Load entry: 3 min (load board integration)
- Driver communication: 2 min (push notification)
- Tracking: 0 min (automatic)
- Invoicing: 2 min (automated)
- Total: 7 min/load
Savings: 48 minutes per load × 20 loads/day = 16 hours/day saved
Revenue Increase:
Better Utilization:
- Faster reload = more loads per truck per month
- $150,000/truck/year → $165,000/truck/year
- 10% revenue increase from efficiency
Reduced Deadhead:
- Route optimization reduces empty miles
- 20% deadhead → 15% deadhead
- Fuel savings + more billable miles
Cost Calculation:
Example Fleet: 10 Trucks
Software Cost:
- $100/truck/month × 10 trucks = $1,000/month = $12,000/year
Savings:
- Dispatcher time: 16 hrs/day × $20/hr = $320/day = $116,800/year
- Fuel savings: 5% reduction = $15,000/year
- Revenue increase: 10% = $150,000/year
Total Benefit: $281,800/year Cost: $12,000/year ROI: 2,348% or 23:1 return
Note: Results vary, but most carriers see 5-10x ROI within first year
Conclusion
Dispatching software is no longer a luxury—it's a necessity for competitive trucking operations. The right TMS improves efficiency, reduces errors, enhances communication, and provides data-driven insights for better decision-making.
Key Takeaways:
Types of Software:
- ✅ All-in-One TMS: Full-featured, for larger fleets
- ✅ Cloud-Based: Accessible anywhere, lower cost
- ✅ Owner-Operator: Simple, affordable for small fleets
Essential Features:
- ✅ Dispatch management
- ✅ Real-time GPS tracking
- ✅ ELD integration
- ✅ Document management
- ✅ Billing and invoicing
- ✅ Reporting and analytics
Selection Process:
- Assess your needs (fleet size, complexity)
- Define must-have features
- Verify integrations
- Demo 3-5 vendors
- Run trial with real operations
Implementation:
- Plan 2-3 months for full rollout
- Involve end users from start
- Invest in training
- Start small, scale up
"The right dispatching software pays for itself many times over through time savings, efficiency gains, and better decision-making."
Continue Learning:
- Route Planning and Optimization Tools
- Load Boards and Marketplaces
- Tracking and Communication Systems
Master dispatching software to transform your operations. Continue your education at Carriversity.
About The Carrier Info Team
Expert team at The Carrier Info, dedicated to providing comprehensive insights and best practices for the trucking and logistics industry.